The eight’s rendition of the world’s most famous luxury car is a mobile art installation.

To describe this refuge of the super-rich as a car would be blasphemous. It is a statement. Ever since Sir Henry Royce introduced the first Phantom in 1925. With 92 years it is the world’s longest running nameplate. And you don’t get into a Phantom, you experience ‘the Embrace’. It is like being an embryo in your mother’s womb.
The cross between a cruise ship and a tank offers immeasurable luxury and the quietest ‘magic carpet’ ride on the planet. Thanks to about 130 kgs of sound-deadening materials and thick glass. In the Phantom you leave the stress of reality behind.
There are 1340 individual LED light points in the leather starlight headliner. You can not only choose your personal favourite star constellation, but also have as many shooting stars you want on demand. From satellite-aided transmission to all-wheel steering, the new Phantom is the most technically advanced Rolls Royce ever. Its aluminium architecture makes it the ‘lightest’ as well.
Rolls Royce is producing about 500 units per year. Rolls-Royce Motor Cars in Sandton is the sole importer and retailer of RR in South Africa. And the first-year allocation is already (be)spoken for. There is no fixed price on a Rolls Royce ever, as each and every vehicle is unique. And now more unique than ever. As unique in fact as your finger print. Owners can commission a piece of art stretching the width of the dashboard. It is called ‘The Gallery’ and will sit behind a single pane of hermetically sealed glass in their new Phantom.
Is there anything out there that can top this epitome of luxury? Yes, but it’ll be an in house job. The upcoming Cullinan. To describe it as an SUV would be blasphemous.

 

Rolls Royce Phantom VIII
Engine 6.75-l. twin-turbo V12
Power 420kW and 900Nm
Top Speed 250 km/h
0-100km/h 5.3 seconds
Price Don’t even ask (beyond R10 Mio.)
rollsroycemotors-sandton.co.za